My first introduction to the world of TV was through pitching, creating, and coordinating chat line commercials. Marketing this kind of brand comes with very unique challenges. You are advertising a human connection so you have to be able to speak directly to the reptilian brain in a way that makes them reach for the phone. Also we must stay within daytime television content guidelines which requires a deep understanding of subtext and coded language.
For all three of these commercial series I did the concept, casting, script, and coordinating with the help of AlternaFilms and Me&Lewis Studios.
Sobolik Digital Design 