Television Commercials

My first introduction to the world of TV was through pitching, creating, and coordinating chat line commercials. Marketing this kind of brand comes with very unique challenges. You are advertising a human connection so you have to be able to speak directly to the reptilian brain in a way that makes them reach for the phone. Also we must stay within daytime television content guidelines which requires a deep understanding of subtext and coded language.

For all three of these commercial series I did the concept, casting, script, and coordinating with the help of AlternaFilms and Me&Lewis Studios.

 

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